Lumberjack isn't just only a type of print it has actually become a lifestyle, "lumbersexual". Guys that are considered to be lumbersexual have an appreciation for the outdoors, go against the common clean-cut and well-groom society, and have a strong appreciation for plaid. They typically go against the common "9-5" job and they are all for the rugged look. Most lumbersexuals have untamed facial hair, wear oversized plaids, are into premium denim, and chose a bike over a car any day. Never be mistaken they still have great jobs which allows them great lifestyles but they just aren't caught up on being your average "pretty boy".
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